“To gain a deeper understanding of contemporary cities we use an approach called “metaMorphology”. It is based on 3 pillars: Space, Activities and Value. For instance, if we are standing in front of a store, we see the building and the public space around it (Space). We see employees and customers, walking in and out, or people who simply pass by (Activities). At the same time, this store can be present and active in the digital space. Producing tweets, Instagram pictures and Foursquare check-ins, it changes the landscape of real estate and the economy of its surroundings (Value).