During the coming few months we are going to experience a new urban transformation driven by novel acceleration schemes and industrial innovations. This is far from unprecedented as we have faced similar crisis about twice every century. The upcoming stimulus packages will boost new planning and building practices that will require the development of new strategies. How the public and private sector can reimagine their mandates for a new social contract able to produce new values in the city? The biggest risk we are facing is waiting for life to get back to normal. We can do better than merely adapting to a new environment, we should rather be shaping the new normal together with civil society. An old story can only be replaced by a new story, so it better be a good one.